Brand
Baume & Mercier
Role
Concept Development, Creative Direction, Art Direction
Campaign Elements
Video, Photography, Design
Baume & Mercier
Role
Concept Development, Creative Direction, Art Direction
Campaign Elements
Video, Photography, Design
To position Baume & Mercier as the go-to watch for life’s most celebrated moments, we created an emotional series capturing six real-life stories. Each narrative was brought to life through personal video interviews, offering an intimate look at the significance behind these milestone gifts. The campaign lived across InStyle.com and Instagram, with weekly takeovers amplifying each story.
