Brand
Kenneth Cole - Mankind
Role
Concept Development, Creative Direction, Art Direction
Campaign Elements
Video, Photography, Design
Kenneth Cole - Mankind
Role
Concept Development, Creative Direction, Art Direction
Campaign Elements
Video, Photography, Design
For Kenneth Cole’s Mankind fragrance launch, I developed a campaign centered around the idea that everyone is someone’s hero. We interviewed Max Greenfield for a video, exploring his personal heroes and what inspires him. This narrative unfolded across advertising, digital, and social media, creating a multi-platform campaign that felt both personal and expansive.
