Brand
InStyle x Mrs Meyer’s
Campaign Elements
Photography, Animation, Digital, Advertising
Role
Senior Creative & Art Director
InStyle x Mrs Meyer’s
Campaign Elements
Photography, Animation, Digital, Advertising
Role
Senior Creative & Art Director
To inspire homemakers with Mrs. Meyer’s DIY projects, I created a dynamic, multi-platform campaign that blended custom photography with animated GIFs. Expanding on the brand’s in-book presence, I showcased simple, stylish DIY inspirations repurposed for a native gallery and an animated high-impact ad unit on InStyle.com, ensuring seamless engagement across platforms.
