Brand
L’Oréal

Campaign Elements
Video, Beauty Tutorials, Digital

Role
Concept Development, Creative Direction, Art Direction, Storyboarding, Directing

We created a series of 10+ makeup videos for L’Oréal’s Makeup.com, blending tutorials with bold, visually dynamic storytelling. Each video reimagined beauty content, pushing the boundaries of how makeup videos are crafted. The series lived exclusively on Makeup.com.