Brand
InStyle x Mrs Meyer’s
Role
Senior Creative, Art Director & Designer
Objective
Inspire homemakers with Mrs. Meyer’s DIY projects through a multi-faceted campaign.
Solution ︎
Expanding upon Mrs. Meyer’s custom in-book brand campaign, we created animated GIFs showcasing simple DIY inspirations with custom photography. This content was repurposed for a native gallery, as well as an animated high-impact ad unit on InStyle.com.
InStyle x Mrs Meyer’s
Role
Senior Creative, Art Director & Designer
Objective
Inspire homemakers with Mrs. Meyer’s DIY projects through a multi-faceted campaign.
Solution ︎
Expanding upon Mrs. Meyer’s custom in-book brand campaign, we created animated GIFs showcasing simple DIY inspirations with custom photography. This content was repurposed for a native gallery, as well as an animated high-impact ad unit on InStyle.com.
![](https://freight.cargo.site/t/original/i/4e310ad7b759af868592f7893a9c7f86a468d1af41b24feb0e6dde915be6227a/mrs_4.jpg)
![](https://freight.cargo.site/t/original/i/a4dc4586a9c87b059c8c28cd9555a7a39d1914c817d4ce0592161f70534cad3d/mrs_3.jpg)
![](https://freight.cargo.site/t/original/i/5f995b20f4b30e70bcaa2e40c1fc3ba31ca90a45a1ca46992acc5045e05ce7c8/mrs_1.jpg)
![](https://freight.cargo.site/t/original/i/55334808f400e3a1bd9d70f98998baefab24b80e6bdcc2ac6e2635080b5aecac/mrs2.jpg)
![](https://freight.cargo.site/t/original/i/1568d248c759c8eb8419c49e87d087d7b3ac51505d5003e7e7da4e1c075fb086/mrs_2.jpg)
![](https://freight.cargo.site/t/original/i/4e310ad7b759af868592f7893a9c7f86a468d1af41b24feb0e6dde915be6227a/mrs_4.jpg)
![](https://freight.cargo.site/t/original/i/5ff5e953840892720959563f6b47f18a5b8cc61627408a37b41195fc10d56a4e/mrs8.jpg)
![](https://freight.cargo.site/t/original/i/166d16a068cc48cd79357f87a2318459694071eef5ebad10846b9926048ed848/mrs9.jpg)