Brand
Nordstrom Beauty - Tom Ford
Role
Concept Development, Creative Direction, Art Direction
Campaign Elements
Video, Poetry, Digital, Social
Nordstrom Beauty - Tom Ford
Role
Concept Development, Creative Direction, Art Direction
Campaign Elements
Video, Poetry, Digital, Social
The concept of the campaign was to celebrate Tom Ford’s classic red lipstick, built around a poetic narrative on the power of red. The edit juxtaposed a woman before and after the red lip, capturing the shift in confidence and mood. The campaign lived online and on social, embodying the transformative energy of a bold lip.